I haven't seen a TV ad this tacky in years. I almost thought some figure was going to pop up during the middle of the ad talking about how tacky it was, something like in a Monty Python skit. If you didn't see it, here it is:
https://www.nbcnewyork.com/entertainment/entertainment-news/Dodge-Rams-MLK-Super-Bowl-Ad-Sparks-Backlash-on-Twitter--472655193.html
I don't know or care who approved it, Ram should have known better than to air it. It wasn't just offensive to MLK's memory but to people who serve others everywhere. Comparing their service to a pick-up truck to sell a truck is outrageous.
https://www.nbcnewyork.com/entertainment/entertainment-news/Dodge-Rams-MLK-Super-Bowl-Ad-Sparks-Backlash-on-Twitter--472655193.html
I don't know or care who approved it, Ram should have known better than to air it. It wasn't just offensive to MLK's memory but to people who serve others everywhere. Comparing their service to a pick-up truck to sell a truck is outrageous.