Well first of all, he's not really that much of a builder like he pretends to be. Yes, he does do some building, but a good number of the properties he's built and operated have not actually met with much success.
Instead, what he mainly is, is a genius at self-promotion who has used the television media to create a cult of personality associated with a very valuable brand name. He then licenses that brand name to others for a large fee.
The brand name is put on high-rise buildings, bottled water, vodka, wine, clothing and all manner of other products.
The genius of it is that he doesn't actually risk any of his own capital to sell his brand name. It's a no-lose proposition.
Next, he's a monumental ego who cannot tolerate any sort of criticism. And he's so competitive that the concept of "losing" is to him what kryptonite is to Superman.
Fourthly, he has no ideology, no beliefs, no core values, no nothing except an allegiance to himself and his success.
He's brilliant at assessing the current political climate and being able to adapt himself to whatever that is.
He's a chameleon who will become anything if it suits his purposes.
And now he's accomplished something that is quite remarkable. He's made himself so attractive to a certain segment of the electorate, that they are willing to abandon their core principles in order to follow him.
But here is where it really gets interesting. Because he knows better than anyone that he cannot win the Presidency by being who he is portraying himself to be now. And since the one thing that is most abhorrent to him is becoming a loser, he is desperate to win this competition.
At some point he's going to start morphing into something different. But this will be the biggest challenge he will ever have to face. Because in order to become appealing to more than just his current cult following, he is going to have to make that happen WITHOUT alienating that current cult following.
I think I've already seen the transformation begin to happen. His latest interviews have him quieter and more reserved. And if I'm right about that and the transformation has already begun, you will see a slightly different Trump in the debate tonight.
Instead, what he mainly is, is a genius at self-promotion who has used the television media to create a cult of personality associated with a very valuable brand name. He then licenses that brand name to others for a large fee.
The brand name is put on high-rise buildings, bottled water, vodka, wine, clothing and all manner of other products.
The genius of it is that he doesn't actually risk any of his own capital to sell his brand name. It's a no-lose proposition.
Next, he's a monumental ego who cannot tolerate any sort of criticism. And he's so competitive that the concept of "losing" is to him what kryptonite is to Superman.
Fourthly, he has no ideology, no beliefs, no core values, no nothing except an allegiance to himself and his success.
He's brilliant at assessing the current political climate and being able to adapt himself to whatever that is.
He's a chameleon who will become anything if it suits his purposes.
And now he's accomplished something that is quite remarkable. He's made himself so attractive to a certain segment of the electorate, that they are willing to abandon their core principles in order to follow him.
But here is where it really gets interesting. Because he knows better than anyone that he cannot win the Presidency by being who he is portraying himself to be now. And since the one thing that is most abhorrent to him is becoming a loser, he is desperate to win this competition.
At some point he's going to start morphing into something different. But this will be the biggest challenge he will ever have to face. Because in order to become appealing to more than just his current cult following, he is going to have to make that happen WITHOUT alienating that current cult following.
I think I've already seen the transformation begin to happen. His latest interviews have him quieter and more reserved. And if I'm right about that and the transformation has already begun, you will see a slightly different Trump in the debate tonight.