It is now day four of the Viacom/DirectTV epic battle over your wallet. After Viacom used Comedy Central’s The Daily Show as a pawn, cable came out in support of satellite.
Last Tuesday, DirectTV and Comedy Central’s parent company, media giant Viacom, reached a standstill during contract negotiations to keep Viacom’s channels in DirectTV’s channel line-up. In response to Viacom’s proposed 30% programming fee increase, DirectTV pulled all Viacom programming from their channel line-up. At stake in this elaborate messaging campaign is your wallet.