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A roaring success: how acoustics make us spend more money on cars
The new Ford Focus will have engine noise piped into the cab when the driver steps on the gas......
These engine sounds — some real, some recorded — are meant to put the roar back into driving, even when you might not be driving a muscle car. Marketers call this kind of auditory salesmanship “sonic branding.”
A roaring success: how acoustics make us spend more money on cars
The new Ford Focus will have engine noise piped into the cab when the driver steps on the gas......
These engine sounds — some real, some recorded — are meant to put the roar back into driving, even when you might not be driving a muscle car. Marketers call this kind of auditory salesmanship “sonic branding.”
