This one's very simple to understand. The reason is that no media, not msnbc, not fox news, not cnn, not the networks, not the newspapers, not the internet media companies, no media wants this to change. Since the media does not want this to change, the media will not present any challenge to it on the media. For that reason very few in the population are ever even made aware that it could be done any differently.
The reason the media does not want this change is because the status quo provides a bonanza for the media. Not just in the obvious way, which is a billion dollars worth of advertising revenue purchasing political campaign ads.
But even more than that it's because a two-year long election campaign permits particularly the television media to coast on auto-pilot for two years. For that two years it can devote so much of it's programming content to a very inexpensive format. It puts talking heads in front of tv cameras in a television studio and wastes thousands of programming hours on that election gibberish. That's time it doesn't have to spend actually doing video journalism and reporting real news which is more costly.
In the U.K. the candidates for British Prime Minister start campaigning 30 days before the general election.
The reason the media does not want this change is because the status quo provides a bonanza for the media. Not just in the obvious way, which is a billion dollars worth of advertising revenue purchasing political campaign ads.
But even more than that it's because a two-year long election campaign permits particularly the television media to coast on auto-pilot for two years. For that two years it can devote so much of it's programming content to a very inexpensive format. It puts talking heads in front of tv cameras in a television studio and wastes thousands of programming hours on that election gibberish. That's time it doesn't have to spend actually doing video journalism and reporting real news which is more costly.
In the U.K. the candidates for British Prime Minister start campaigning 30 days before the general election.