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I offer to you all this article that sheds some light on yet another reason why Trump as a candidate may be appealing to some voters. The entire field of cognitive linguistics is quite interesting in that it describes another unconscious element that effects decision making. The author mentions that Trump knows the importance of a name and why he renamed his opponents in the primary, as he did. We saw how effective that was too, remember?
Voters looking for a strong father figure will find Trump an attractive name. Who cares if he delivered newspapers in a chauffeur driven Cadillac? Does being a spoiled kid disqualify him from being president?
As strange as it may sound, the sound symbolism of a name has become an unnamed central issue in the 2016 presidential campaign. As a cognitive linguist, my job is to study the issue and, at the very least, to name it.
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Donald Trump’s father changed the family name from Drumpf to Trump. It was a name change worth billions. Herr Drumpf understood the power of naming, as has his son, who renames his rivals: Lyin’ Ted, Little Mario, Crooked Hillary.
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-ump by the force. As a person’s name, tr- followed by -ump symbolizes a person who acts with force on existing chumps or creates them by his exertion of force. In short, it names someone who has the power to take advantage of others. In business, it names a person who can profit by taking advantage of others. Similarly, in the game of bridge, trump is a card of a suit that will always win the trick, that is, it has power over a competing card of lesser strength.
http://www.alternet.org/election-2016/whats-name-quite-bit-symbolism-what-if-donald-trump-became-donnie-thwimp?akid=14682.310455.31fH2p&rd=1&src=newsletter1064310&t=4
Voters looking for a strong father figure will find Trump an attractive name. Who cares if he delivered newspapers in a chauffeur driven Cadillac? Does being a spoiled kid disqualify him from being president?
As strange as it may sound, the sound symbolism of a name has become an unnamed central issue in the 2016 presidential campaign. As a cognitive linguist, my job is to study the issue and, at the very least, to name it.
....
Donald Trump’s father changed the family name from Drumpf to Trump. It was a name change worth billions. Herr Drumpf understood the power of naming, as has his son, who renames his rivals: Lyin’ Ted, Little Mario, Crooked Hillary.
...
-ump by the force. As a person’s name, tr- followed by -ump symbolizes a person who acts with force on existing chumps or creates them by his exertion of force. In short, it names someone who has the power to take advantage of others. In business, it names a person who can profit by taking advantage of others. Similarly, in the game of bridge, trump is a card of a suit that will always win the trick, that is, it has power over a competing card of lesser strength.
http://www.alternet.org/election-2016/whats-name-quite-bit-symbolism-what-if-donald-trump-became-donnie-thwimp?akid=14682.310455.31fH2p&rd=1&src=newsletter1064310&t=4
