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Incredible News: Wal-Mart Bans 10 Toxic Chemicals!

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TEOTWAWKI

TEOTWAWKI

http://www.seventhgeneration.com/learn/blog/incredible-news-wal-mart-bans-10-toxic-chemicals

September isn't even half over and already it's been a month to remember. Procter & Gamble recently announced it was removing the hazardous chemicals triclosan and diethyl phthalate from its products by 2014. Yet that huge news is nothing compared to the remarkable nontoxic bombshell Wal-Mart just dropped.

Just last week the retail giant announced it will ban 10 chemical toxins from all the fragrances, cosmetics, household cleaners, and personal care products sold in its stores. While the company won't reveal specifics until it informs its suppliers, we expect we'll see some big public health enemies on the list. After all, at their request, we've been sharing our thoughts on chemicals of concern with Wal-Mart officials for years and have been advising the consumer products industry at large as a member of the Sustainability Consortium.

The enormity of Wal-Mart's decision to stop the madness where at least 10 potentially harmful ingredients are concerned can't be overstated. As Earth's largest retailer, the company's new policy will likely have the effect of banning these materials nearly everywhere as companies reformulate their products to meet the mandate of their biggest customer and simply sell their new healthier formulas to everyone.

Perhaps more importantly, this jaw-dropping development signals an extraordinary sea change in the decades-old struggle to make consumer products safer for people and other living things. Wal-Mart is in essence saying it's heard you and agrees: Enough is enough. Certain common chemicals have no place in our lives. Add the company's tremendous influence to smaller ingredient bans made by companies like P&G, Target, Sears, K-Mart, Lowes, Home Depot, and Kroger, and you get the groundswell for which we've all long been waiting.

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Guest

I love it when consumers drive the market.

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