The gun rally is set for 3 p.m. at Martin Luther King Plaza.
Local state Rep. Clay Ingram, R-Pensacola, and Escambia County Commissioner Wilson Robertson are set to speak at the event.
According to a news release, the location has rubbed the NAACP the wrong way.
In a joint statement with Movement for Change, the NAACP said the rally organizers’ choice of location “is offensive to us.”
“Using the flimsy veil of free speech shows their disdain for the achievements of all civil rights organizations and an extreme lack of respect for the memory, integrity and teachings of Dr. King,” the group says in a news release.
The release makes no mention of any protest or action the groups will take, beyond simply making a public statement to criticize the organizers.