How much does it cost to promote Pensacola?
Try $270,857 for 30 seconds.
That’s how much a Tennessee advertising firm charged the Greater Pensacola Chamber to produce a 30-second TV ad that is currently airing in several cities across the Southeast United States and is set to run in Washington, D.C., in the fall.
The actual cost to produce the ad was $258,094. But a $12,763 charge for a rain delay when the weather turned bad pushed the amount up.
The six-figure price tag, which does not include the cost of buying air time and is to be financed with local bed tax money, has caused a firestorm among several chamber board members.
“The price is scary,” chamber Chairman Sandy Sansing said. “Is it a justifiable cost or not? I don’t have enough information to make that call.”